AI-Driven Marketing Transformation for Omantel
Using AI-driven marketing, Omantel modernized outdoor advertising, content creation, and customer engagement to improve ROI and campaign agility.
Industry
Telecommunications
The Challenge
As Oman's leading telecom provider, Omantel relied on manual, inconsistent processes for choosing outdoor advertising locations, depended heavily on agencies for content production, and lacked personalized, scalable engagement with customers in a highly competitive GCC market.
The Solution
Using AI-driven marketing, Omantel modernized outdoor advertising, content creation, and customer engagement to improve ROI and campaign agility.
Technologies & Services Used
Power Pages
Power BI
Azure Document Intelligence
Azure Map Service
Azure AI Search
Azure Functions
Azure Blob Storage
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